July 4, 2019

How to conquer the celebrity-obsessed media-sphere

Recently I’ve promoted a book about traditional Chinese medicine and the newspapers were very reluctant to cover it. They told me that unless I had scientific […]
July 4, 2019

Timing your PR campaign carefully means that the battle is half won

A leading journalist who lived in a big apartment block once told me that he would take ‘lift number one’ as opposed to ‘lift number two’ […]