July 4, 2019
Female archer drawing back bow

Promoting books: hitting the mark in a fast-moving arena: webinar

The seminar, commissioned by the Australian Publishers Association, will explain how to devise and communicate pitches which will stop hectic journalists in their tracks. Among others, […]
July 4, 2019
Newstand in Cairo

Getting ‘difficult books’ into the media

For the publishers asking how they can promote their relatively unknown authors into a celeb-greedy media, we introduce you to Martha Halford-Fumagalli – an experienced non-fiction […]
July 4, 2019
The rabbit from Alice in Wonderland looking at his watch

Timing your PR campaign carefully means that the battle is half won

A leading journalist who lived in a big apartment block once told me that he would take ‘lift number one’ as opposed to ‘lift number two’ […]
July 4, 2019

How to conquer the celebrity-obsessed media-sphere

Recently I’ve promoted a book about traditional Chinese medicine and the newspapers were very reluctant to cover it. They told me that unless I had scientific […]