Brewer’s Dictionary of Phrase and Fable
With a Foreword by Susie Dent, Countdown’s lexicographer (Channel 4 TV)
Published by Chambers Harrap Publishers
Edited by etymologist Susie Dent, the new 19th edition of Brewer’s Dictionary of Phrase and Fable contains an intriguing supplement of Brewer’s Gems – facts, fables and curiosities from Brewer’s collections of the past. Its pages brim with esoteric and entertaining entries – everything from curious customs to intriguing expressions; bird life; popular beliefs & superstitions; the murky world of newspapers (no offence intended); and political alliances of yesteryear – all seen through the distinctive Brewer’s lens.
The least I can say is that it wasn’t an obvious media-fit!
Think carefully about all the angles of interest to the wide public. Ask Susie Dent, well-known in her own field, to support me with the PR by writing articles and giving interviews.
Brewer’s Dictionary of Phrase and Fable was reviewed widely across the national media: newspapers, magazines, radio and digital. The Financial Times was among the newspapers who announced it in its news pages. Current affairs monthly Prospect run a long article by Susie Dent. Beyond the ‘usual suspects’ including the TLS and the London Review of Books with which I set up a Twitter competition; even well-known lifestyle magazines such as The Lady and Woman’s Weekly covered the Dictionary.