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Martha Halford-Fumagalli
July 4, 2019
How to conquer the celebrity-obsessed media-sphere
Recently I’ve promoted a book about traditional Chinese medicine and the newspapers were very reluctant to cover it. They told me that unless I had scientific
[…]
July 4, 2019
Timing your PR campaign carefully means that the battle is half won
A leading journalist who lived in a big apartment block once told me that he would take ‘lift number one’ as opposed to ‘lift number two’
[…]