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July 4, 2019
The rabbit from Alice in Wonderland looking at his watch

Timing your PR campaign carefully means that the battle is half won

A leading journalist who lived in a big apartment block once told me that he would take ‘lift number one’ as opposed to ‘lift number two’ […]
July 4, 2019
Peacock

How to conquer the celebrity-obsessed media-sphere

Recently I’ve promoted a book about traditional Chinese medicine and the newspapers were very reluctant to cover it. They told me that unless I had scientific […]